Hello there!
I’m Evelyn Skoglund, a strategic product leader and analytics expert with 20 years of experience at various Fortune 50 companies, driving digital transformations, operational efficiency, and data-driven decision-making across manufacturing, hospitality, technology, and sales organizations.
Background
I specialize in helping businesses use data, intelligent automation, and structured product strategy to solve complex challenges. Over my career, I’ve led large-scale transformation initiatives, built enterprise analytics frameworks, modernized legacy processes using AI, and partnered deeply with cross-functional teams to deliver measurable, high-impact results.
My Approach:
- Data-driven decision-making
- Clear, structured strategy
- Business-first product thinking
- Cross-functional alignment
- Leadership, communication, and transparency
- Fast onboarding and fast impact
Experience
With over 15 years in product and analytics leadership, I’ve guided teams through AI integration, pricing strategy, and data-driven growth.
- Led AI-powered modernization efforts across core health operations
- Delivered $25M+ in measurable business value
- Built enterprise reporting and digital measurement frameworks
- Directed pricing, commission, and sales analytics strategy
- Designed scalable analytics architectures and BI solutions
- Developed governance frameworks to reduce risk and improve compliance
Why Fractional:
Fractional leadership gives businesses access to senior-level strategy and execution without the commitment or cost of a full-time executive. It’s fast, flexible, and impact-focused
Passionate about turning complex data into clear, actionable plans.
Snapshots
Moments from projects where strategy met real-world impact.
